Let’s face it; branding is crucial. Last year, I decided to give my blog a refresh and updated the style of the Pinterest pin that I used, as well as my blog logo. After I decided on the logo and made changes, I planned to have some blog swag made. Life happened and I failed to do so until recently when I was introduced to BPS.com.
For those unfamiliar with BPS.com, they specialize in offering creative promotional products that can strengthen your brand’s impact. In this post, I’ll share some of their offerings, such as stunning die-cut logo stickers and customized keychains with eye-catching pink glitter accents that are helping me reinforce my brand and generate buzz for Just Brennon Blog.
Want your own custom sticker? Browse BPS.com now.
These items include 4×4 die-cut logo stickers and personalized metal keychains, both of which serve as tangible representations of my blog’s identity. Not only are they exciting, but they also offer numerous opportunities to spread the word about Just Brennon Blog because we know how important it is to maintain a strong brand identity as we collaborate with various brands and continue engaging with our audience.
In the following sections, we’ll explore creative ways to utilize these promotional materials and provide ideas for distributing them.
Postal Mailings | Brands and Bloggers
From personal experience, I can attest that sending physical thank-you cards and swag items like these 4×4 die-cut logo stickers before and after collaborations can truly help you stand out positively.
In the past, I’ve sent end-of-year cards via snail mail to brands I’ve collaborated with, and more often than not, I’ve been invited back for future campaigns.
It’s not just about brands; consider extending this gesture to fellow bloggers. Gifting promotional materials to bloggers you collaborate with can foster mutual promotion, strengthening your online presence.
Shop | Custom Keychains Bulk
Conferences, Events, and Meet-Ups
Another effective distribution method for your brand swag is at conferences, events, and meet-ups. Presenting these items to individuals you want to connect with can leave a lasting impression and enhance your networking efforts.
Subscriber Appreciation Campaigns and Giveaways
I believe that gratitude is paramount. You can show your appreciation to newsletter subscribers by surprising them with a package of your branded goodies. Or, you could consider running campaigns to boost engagement through giveaways and contests on your blog or social media platforms.
Branded stickers and keychains such as these that are in this post can serve as enticing prizes that excite your audience and encourage participation.
Local Businesses and Fundraising Events
Another idea to consider is working with local businesses. When seeking local support, approach businesses like coffee shops in your area and inquire if they’d be willing to display your logo stickers or offer keychains as small gifts to their customers. It’s a subtle yet effective way to reach a local audience. Wouldn’t you agree?
You can further expand this strategy by donating some branded items to local charities and fundraising events, giving back while increasing your blog’s visibility.
Family and Friends
Lastly, don’t underestimate the power of word-of-mouth marketing. Share your branded materials with family and friends who can help spread the word about your blog within their social circles. As soon as my package arrived, I showed my son, and he got excited, saying, “Mom, I love these. I need a keychain anyway, and I can support you.” How adorable!
But promoting your brand isn’t just up to others. It’s up to us, as well. So, I don’t want to end this post without sharing a few ways that I have used my own custom logo stickers.
Aside from attaching my logo keychain to my keys, I have placed my sticker on my vision board to remind me to keep going with my blog, as well as placed it inside my planners and journals.
These are just a few of the places I look at for inspiration and seeing my own brand will continue to motivate me to work hard and do a great job at it.
Final Thoughts
In summary, I’m thoroughly impressed with the quality of my stickers and keychains to the point where I’ll be ordering more, especially while they have my mold.
Keep in mind, that while I’ve only showcased products from my order, BPS.com offers a wide range of promotional items, including apparel, water bottles, and medals, among others. Regardless of your choice, high-quality promotional items have the potential to significantly expand your reach and influence.
This post is in partnership with BPS.com.
