There are about 1,045,422 storefront businesses in the US, making it a very fierce market. It makes sense to want to stand out from the competition and be seen as unique. One way to do this, among other things, is to modernize the business.
This is a broad topic that would take pages to explain. In the meantime, however, these few points discuss essential areas of modernization to help take your business to the next level. Who wouldn’t want this?
1 – Accept Card and Mobile Payments
A gallup.com survey has reported that 5% of Americans pay for business services and products with cash. A further breakdown indicates that 13% of US consumers pay half of their items with cash. The report concluded that the number of Americans using cash for purchases has dwindled over the years.
With this in mind, it is fair to say that more people have decided to use card and mobile payments. As an entrepreneur, this is something you can use to your benefit.
E-payments have caught on with consumers, and your role in the marketplace is to have both traditional and modern payment systems. However, electronic payment platforms would do your business a lot of good.
Contacting a credit card processing company would be a good idea to learn what offerings they have that would help you run your business successfully with e-payments.
2 – Create Online Store Information
Search Engine Optimization (SEO) is the main reason some storefront businesses appear in the results of major search engines. You can benefit from this by implementing some measures to promote your online channels.
More consumers search for businesses online. And statistics indicate that the average consumer spends an average of two hours daily looking for where to buy what.
In your store modernization process, this information will come of great use. First, you may only benefit from this platform when your storefront business is optimized for online platforms.
Fortunately, putting up online store information is a simple process. Make a deliberate effort to upload accurate and concise information about your business on social media and your website. This may include using keywords, especially those linked to successful ventures similar to yours. That’s all it takes for search engines to find your business.
Another advantage is Google’s business maps, which are free of charge. This means when your business location is uploaded online, anyone can type ‘business near me,’ and yours will appear alongside others.
3 – Update Your Storefront Signs
Thanks to technology, there are new and modern ways to display your storefront signs. Outdated signs will not likely grab attention and often add nothing inspiring or profitable to your business.
One main feature of outdated signage is an excessive text-heavy font. The ideal business signage should only communicate a few things: business name, location, and hours open. However, any extra text could include services or products.
Having all these details on small signage is now the trend. Fortunately, there are modern signages that make efficient use of creativity. These are the ones you can focus on for your business modernization.
Don’t forget to check out our visit to the American Sign Museum and the Neon Museum.
Final Thoughts
While this post does focus on brick-and-mortar storefronts, these tips can very well be made use of with virtual storefronts. So, if you haven’t had an update in a while, now may be a friendly reminder that it’s time to do so.
