At the present, no other media platform can compete with TikTok, which has over one billion users globally who watch short videos. Each user spends over 14 hours per month on average browsing clips created by celebrities, ordinary people, and brands.
Although other platforms are no less effective when viewed as channels for a marketing strategy, this platform stands out in that you can achieve more engagement here. Any small business can become popular even if you do not use paid advertising tools, but just post videos on current topics.
Another great thing is that if you use TikTok for business, then you don’t have to struggle to get followers to increase brand recognition like on other platforms, because your video can go viral even if you have 10 subscribers.
Many businesses create their accounts, actively post videos, and also implement influencer marketing to achieve greater recognition. On this platform, an influencer is not necessarily a global star. In most cases, this is an ordinary person creating captivating content. Working with a TikTok influencer, even a small business can quickly become recognizable among a large audience of users.
We will talk about the phenomenon of this social platform, TikTok marketing, and why you need to interact with influencers.
Why is using TikTok for business a must?
The best way to drive web visitors to the site
Now is the era of maturity of this social platform. This is not some unknown platform that would be risky to work with, but a mature one that you can work with without any fear. It is not known when it will lose its popularity, and therefore now is the best time to join this movement.
You do not need to reinvent the wheel and come up with something unique and never seen before, you just need to follow TikTok trends and repeat in your way what others are doing.
If you require polished material that looks professional for a variety of platforms, websites, or blogs, this isn’t as vital here. Even raw films earn thousands and millions of likes, as you can see if you go through the FYP. As a result, when making a motion picture, you may use iMovie for Mac or iMovie for PC to give your film a stylish look.
Feel free to try things out
If you’re familiar with video marketing, you’ve undoubtedly seen the most effective sorts of clips that every company should produce. Demonstrations of products, how-to movies, case studies, and so on. Everything is different here; there are no guidelines for making motion films.
You may either ride the crest of a popular trend or experiment with other clip kinds and topics to cover. This is a fantastic place to let your imagination run wild and more so when you utilize a free movie maker online to create your content.
You just need to arm yourself with the analytics tool to understand what users like and what they don’t. If you have a lot of ideas, then feel free to implement them, and you will find your audience.
Youth place
This channel is for you if your organization sells items and services to the younger generation, commonly known as Zoomers. This generation accounts for more than 55 percent of the platform’s users. Only Snapchat comes close to matching this application.
At the same time, it is critical to recognize that members of the younger generation are also trendsetters in this environment. You can simply identify what you need to do to gain their attention by looking at the stuff they create.
However, don’t assume that the platform is just used by teenagers. Everyone, young and old, utilizes it. Moreover, many people not only watch videos, but also actively create them.
Working with influencers
In addition to running your account on the platform and creating clips that can go viral, you should also consider working with influencers who can quickly promote your brand. This platform has over 3 million renowned creators globally, according to Statista.
Among the most followed TikTokers are:
- Zack King with 68.2 million followers and over 865 million likes. He delights everyone with his mind-blowing digital tricks;
- Charli D’Amelio with 139.8 million followers and over 10 billion likes. She is loved by a huge number of users from all over the world, because of her amazing dance moves;
- Khabane Lame with 136.9 million followers and over 2.2 billion likes. He became incredibly popular for making fun of overly complicated and stupid life hacks published by other users.
In this regard, you have a wonderful opportunity to cooperate with the platform’s celebrities, since their viewers watch fresh videos regularly.
How to start
One-time cooperation
With so many influencers out there, you should use the TikTok influencer search tool to find the person you want to interact with. You can find a big star known all over the world and arrange to make a video with your sponsored content.
Thus, such a video will be viewed by thousands and millions of users who may be interested in what you offer. In addition, you can agree not only to create one video, but you can agree to have a long-term cooperation.
Large-scale cooperation
You can find influencers, but it’s worth remembering that it’s not enough just to find a celebrity. You will have to study the published content to understand how organically you can fit in.
If you want something big, so you can use this platform to its full potential, then you can start partnering with several influential people at once. This approach can be even more effective than with just one person. At the same time, you are not limited by the number, you can simultaneously collaborate with 5, 20, or 50 creators. Thus, you will significantly expand your influence.
Things to keep in mind when working with influential people:
- Once you’ve identified influencers who want to collaborate with brands, don’t try to force what you want. Instead, you can broadly describe what you would like to see, but listen to the ideas suggested by the influencers as they will know better how to frame the idea and convey it to the viewers in the best possible way;
- Try to arrange for you to be able to publish videos on other platforms. You can publish it on other social networks, on your business blog, or website. This way, your buyers will know that they can follow you even here;
- You may either agree on a short-term collaboration or strive to create a longer-term relationship. The influencer will make a series of films as a result, and you will have a wider reach.
Conclusion
This social media network is an excellent way for any company, regardless of size, to be seen. Both large and small businesses can gain incredible popularity in the blink of an eye. You can start producing content on your own, or you can in addition start interacting with influencers who have a huge army of fans.
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