Blogging is a journey. There is no doubt about that. And, the harsh reality is that many will attempt this road and few will make it and succeed. But, what is success and how do you succeed?
Success is the aim of an accomplishment, but is defined differently for everyone. Blogging success is no different. Blogger A may consider their blog successful if they made $15,000 in one year. Blogger B may consider their blog successful if they increased their email subscriptions by 1000 in one year. However, Blogger C may consider their blog successful if they simply created good content on a consistent basis throughout the year.
In each scenario above, bloggers may have considered their blog successful. From this, I have learned that blogging is a very personal thing with very personal goals.
For me, when I picked up blogging again towards the end of last year, my goal for Just Brennon was to travel to all 50 states and document our travels. Since, I already work full-time, my intent was never to get rich off of blogging or to quit my job. While the latter sounds great, I know first hand how challenging it can be to generate various profitable streams of income from a blog. For many, it’s not as simple and as easy as some bloggers make it sound.
When 2017 started, we started our travels in between work and school and so far have made it to 16 states this year! To me that is quite impressive. Not to mention, we have revisited several of the same states within the year. So, in that regard, I feel like I did an awesome job!
Attempting to travel to all 50 states in one year in between work and school was a little crazy, but it gave me something that was measurable to work towards. This brings me to the next lesson learned. Have realistic and measurable goals for your blog.
For example, had I set my goal at visiting one new state per month, we would have surpassed our goal. But, because the initial goal was terribly unrealistic, we didn’t reach it. Am I sad about it? Heck no. We made awesome memories and explored cities and states that we’ve never been to as a family. As a matter of fact, traveling and being consistent with my blog definitely increased our quality of life this year.
This however, brings me to lesson three. Since my goal was, in fact, unrealistic and unmet, it gives me something else I can continue working towards next year which keeps my blog running and relevant. Perhaps, the goal will be (as I mentioned above) visiting one new state per month.
But, here’s the thing, you have to take time out to reflect and reassess to keep your blog running and relevant.
The 4th lesson learned this year on my blogging journey is that there is enough out here for everyone. I hear so many people saying, “There are already so many people doing it.”
But, here’s the thing, two bloggers can review the same product and have two totally different experiences and personalities while writing. What will resonate with one reader from one post, may not do the same for another reader.
This is where audience building happens.
Here’s a quick story.
Before I rebranded, I read so many stories from other bloggers saying things like, “Don’t expect your inbox to be full with opportunities because it doesn’t happen like that.” So, I was terrified to even start the process because I felt like that was something that just would not happen for me. But, guess what? They were wrong.
Once I started writing reviews and sharing our experiences, opportunities seriously landed in my inbox weekly. I went from writing about our travel experiences to writing relevant product reviews and hosting successful giveaways in our down time – which again has kept my blog running.
Lastly, I have learned that if you do have a niche, it’s still important to have a backup topic or something relevant to write about in your down time to keep your blog running. Because if I had only wrote about our travel experiences, there would have been months where I had nothing new to write about this year.
Blogging is a journey and very rarely does overnight success happen. So, keep these five things in mind as you either start or continue your blogging journey.
- Blogging is personal.
- Have realistic and measurable goals for your blog.
- Reflect and reassess to keep your blog running and relevant.
- There is enough for everyone.
- Have a secondary niche or backup topic to write about.
So, what’s going to keep your blog running and relevant in 2018?
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