Last Updated 4.4.23

After a few years of blogging, I realized that I could upskill myself and turn my blog into a side hustle. Blogs are valuable digital real estate. So, not only would I be doing what I passionately enjoyed doing; writing and photography, but I could also share it with the world and earn an income.

With this in mind, one of the best ways to grow your side hustle, especially if you have a blog is by learning Digital Marketing. I promise you will feel amazing after you complete the course and can apply what you have learned to your own side hustle.

What is Digital Marketing?

But, what is Digital Marketing? Digital marketing is simply promoting your business online and using a multitude of channels. These digital channels include search engines, social media, email, websites, mobile applications, and more.

Digital Marketing courses can include topics such as Google Analytics 4, Google Ads, content marketing, design elements such as using social media Canva templates, and concepts of search engine optimization (SEO) – just to name a few.

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By learning and utilizing digital marketing tactics, you can reach potential customers, build a brand presence, increase website traffic, and generate leads – which are all very important in the digital space. This knowledge will allow you to increase your skills to start or build your side hustle or even get a new position or promotion with a Digital Marketing agency such as with seo agencies uk.

Although I have been blogging for nine years, I understand that things change, especially in the virtual space. With that being said, digital marketing is unpredictable and an ever-evolving field, so it is important to upskill yourself regularly to stay on top of the latest trends and best practices.

Don’t forget to check out my Side Hustle Income Plan Worksheet!

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What are the Benefits of Learning Digital Marketing?

The benefits of digital marketing are plentiful. For example, with digital marketing, you have the ability to target specific audiences, so you can focus your efforts on reaching people who are most likely to be interested in your product or service.

Next, you can also track data from various campaigns to analyze the effectiveness of your strategies and make changes as needed. Additionally, digital marketing can help you build relationships with customers, create a stronger brand identity, and grow a larger customer base.

In a nutshell, digital marketing helps you stay ahead of the competition by using it to quickly create content, develop strategies, and test different campaigns without having to invest in costly advertising methods.

How to Learn Digital Marketing

Believe it or not, you don’t have to enroll in school to learn this in-demand skill. In fact, you can find several online courses that will teach you everything that you need to know. But, it’s important to know that this is certainly an investment.

You likely won’t learn everything there is to know in a few hours. In fact, most of the digital marketing courses offered online take approximately 20 hours to complete (at minimum). And, while you may be able to find a few free courses, the majority of them aren’t free. So, you are certainly looking at not only an investment in time but financial resources, as well.

Through my research and learning, I have been exposed to a variety of digital marketing courses including those that are on Udemy, LinkedIn Learning, and Coursera – amongst others. Each course comes with a certificate of completion, and a few are even Google certified.

Google certificates are a great way to get certified in Digital Marketing and demonstrate your expertise, especially if you are applying for a job or promotion. These certificates show employers that you understand the basics of Digital Marketing, as well as the latest trends and strategies. Plus, they are highly sought after, in demand, and can help you get a job in the digital marketing field.

Final Thoughts

Overall, by learning digital marketing, you can not only upskill yourself to build and increase your earnings in your side hustle, but you can use it to get a new position or even a promotion.

With almost any of the courses in Digital Marketing coupled with your certificate, you will be able to consider yourself an emerging expert in the virtual world and grow your skills and earnings, as you see fit.